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Defender.Digital Marketing
Free Strategy Session
For $3M+ Southeast contractors

Contractor marketing tied to signed jobs.

SEO, ads and websites with fractional CMO guidance. Jason brings 18+ years in marketing; LJ leads your relationship.
45 minutes with Jason and LJ. No purchase required.
Compare $0 session + $2,499 roadmap →
Veteran-owned. Woman-owned. Augusta-based.
Jerome Besnard, Sales and Marketing Manager at Blue Tree Outdoor Living, on camera.Watch Jerome’s recommendation · 0:08
Blue Tree: 25.5× booked value per marketing dollar.$1,125 customer acquisition cost. $28,658 average booked customer LTV to date.August 2025 through August 2026. Full marketing program, before project costs. Historic work delivered by a specialist partner in the Defender Digital growth network.
Your free strategy session

What we'll work through together

Bring your website and marketing questions. We'll use the records you have to discuss what deserves attention first.
01

What you want to improve

Discuss the customers you want to reach and where your current marketing falls short.
02

What your marketing is doing

Review your website, lead sources and the information you have about inquiries and signed work.
03

Where questions remain

Identify gaps in the evidence and questions that may need deeper research.
04

What to do next

Decide which issue deserves attention first and whether a paid roadmap or execution support would help.
Your goalsCurrent marketingQuestionsPrioritiesNext step
The people behind the work

Senior strategy. Clear responsibilities.

Jason leads marketing strategy. LJ leads your relationship. Specialists carry out the agreed work. Ongoing leadership and implementation are scoped to your engagement.
LJ Seeger leads a Defender Digital growth strategy conversation
01

Jason Spencer

18+ years in marketing, guiding strategy and deciding what deserves investment first.
02

LJ Seeger

Your relationship lead, coordinating priorities and communication throughout the engagement.
03

Execution specialists

The people responsible for the agreed website, search, advertising, measurement and follow-up work.
04

Decisions backed by evidence

Review qualified inquiries, signed jobs and channel costs to decide what to improve next.

Two ways to move forward

Get clarity.
Or get the whole plan.

Senior strategy with Jason Spencer,
18+ years in marketing, alongside LJ Seeger.

Start with a conversationNo commitment

Free Growth Strategy Session

$0 No purchase required

A clear
next step
  • Identify your biggest growth gaps
  • Review what your marketing is doing
  • Decide what deserves attention first

Book My Free Strategy Session

A working conversation with Jason and LJ.

Leave with a plan you ownResearch + roadmap

Growth Strategy & Roadmap

$2,499 One-time package

  • Know where to focus your investment
  • Map opportunities in Google and AI search
  • Give your team a prioritized action plan

Discuss My $2,499 Roadmap

Start with a free fit conversation. No payment here.

See everything included Compare the details

Your free session

  • Your goals: the services, markets and customers you want to reach.
  • Your current marketing: lead sources, website and tracking, using the records you have.
  • Your first moves: gaps to address and questions worth researching.
  • Your next decision: whether deeper strategy or execution support would help.

You leave with focused direction. The full written strategy, search map and editable workbook are part of the paid package.

Your $2,499 roadmap

  • Growth strategy: marketing assessment, customer and service priorities, competitor opportunities and offer direction.
  • Search Authority Map: buyer searches and questions mapped to priority pages, Google and AI visibility, and internal links.
  • Execution roadmap: page actions, content and proof needs, work order, dependencies and a measurement plan.
  • Handoff: an owner’s strategy brief, shareable search map, editable action workbook, and a strategy review with Jason and LJ.

You own the plan. Use it with your team, compare proposals or work with Defender Digital. We agree on your business, markets, inputs and delivery date before you purchase.

Strategy and planning are included in the paid package. Implementation and ongoing fractional CMO support are scoped separately.

Inside the paid roadmap

See how a priority becomes a plan.

Illustrative example for a pool builder. Your recommendations follow research into your business.

Example priority Help pool-build prospects judge whether your service fits.

01 / Research

Find the unanswered question.

Review relevant searches, your pool-construction page and recent inquiry records. Can buyers tell which projects and areas you serve?

02 / Decision

Set the work order.

If those details are missing, clarify them before sending more traffic. The roadmap identifies what to change and which project photos or customer proof you need.

03 / Action + measurement

Give the team a clear next step.

Add the agreed project scope, service area and relevant proof. Test inquiry capture, then review qualified inquiries and estimate progression by source.

Your workbook records priorities, dependencies and measures. Implementation is scoped separately.

Before you decide

Am I committing to ongoing marketing?

No purchase is required for the free session. The Growth Strategy & Roadmap is a separate $2,499 one-time package. Implementation and ongoing fractional CMO support are scoped separately. Any ongoing services, fees and commitment follow your service agreement.

Can my own team use the roadmap?

Yes. You own the plan and can use it with your team, compare implementation proposals or work with Defender Digital. We agree on your business, markets, inputs and delivery date before you purchase.

Who owns my content and the work you create?

You retain your existing materials. Custom deliverables created for you under a service agreement are yours after payment in full, subject to the agreement and applicable licenses. See our Terms of Service.

What reporting comes with ongoing work?

Reporting is scoped to your engagement. For lead generation, the work connects calls and forms to their sources, then follows inquiries through estimates and signed jobs.

Marketing services

The work your marketing needs.

Your goals and current results guide which services to use and what to improve first.
01

Marketing strategy

Set priorities, define the work and agree how progress will be measured.
02

Tracking and reporting

Connect calls and forms to their sources, then follow inquiries through estimates and signed jobs.
03

Websites and landing pages

Help homeowners understand your services, see relevant proof and request an estimate.
04

SEO and local search

Improve service pages, Google Business Profile and the information that supports visibility in search and AI answers.
05

Paid advertising

Build Google and Meta campaigns around the services and locations you want to promote.
06

Follow-up and brand voice

Carry your company's language and proof through the website, ads, email and lead follow-up.
A Defender Digital growth-network result

Blue Tree: the economics behind the growth.

Across its managed marketing program, including SEO, AEO, Google Ads and Meta Ads, Blue Tree acquired 145 customers under its first-job reporting rule. Here is what it cost to acquire them and the value of their booked work.
$1,125

Average customer acquisition cost

Advertising, agency fees and website investment divided by 145 acquired customers. August 2025 through August 2026.
$28,658

Average customer LTV, booked to date

First and later signed projects from those same customers through August 31, 2026. Observed booked value, not a future forecast.
25.5×

Booked value per marketing dollar

$25.48 in booked customer value per $1 of recorded marketing investment. Before project costs, not profit.
145

New marketing customers

Customers counted once at their first dated marketing-source win, unless earlier work establishes an existing relationship.
$163,062 invested. $4.16M in cohort booked value. Exact figures: $163,061.62 in marketing investment and $4,155,343.01 booked by the 145-customer cohort. The program also includes email; sales payroll and project delivery costs are excluded.
37 to 146 first-page rankings
The same 434-keyword set, June 15 to September 2, 2026. Tracking expanded five days after launch.
Blue Tree crew loading a skid steer on a job site.
Real crews, real jobs
Blue Tree branded truck with a crew member on site.
Finished Blue Tree turf installation.
Historic work delivered by a specialist partner in the Defender Digital growth network, shared with Blue Tree’s permission. Customer LTV is booked value observed through August 31, 2026, not collected cash or a lifetime forecast. Individual outcomes vary.
Read the Full Blue Tree Case Study
What changed

The website helps homeowners understand the work.

The 21-page launch brought real project photography, financing information, service pages and estimate routes together. Blue Tree’s sales team reported that the educational content helped buyers understand their projects.
Before
The old Blue Tree website homepage.
×The previous website was missing the connected story of the company, according to Jerome’s recorded testimonial.
×The prelaunch ranking snapshot covered 114 keywords. Expanded tracking must be compared using matching dates and keyword sets.
×A before-and-after design comparison does not measure conversion-rate lift.
After
The new Blue Tree website homepage.
✓A 21-page website launched in June 2026.
✓Pools, landscapes, hardscapes, turf, and maintenance received clearer paths to an estimate.
✓Calls and forms joined the same source-to-signed-job revenue trail.
The website launched June 10, 2026 within an engagement that began in April 2025. Closing-month totals can include earlier leads. These results do not isolate revenue caused by the website.
Client proof · shared with permission

The team behind those numbers, in their own words.

Every quote comes from the Blue Tree engagement documented above, delivered by the specialist partner now in the Defender Digital growth network.
It was not just one webpage. It was multiple webpages connecting together and giving you the story of the company. That's exactly what was missing on the previous website.
Jerome Besnard, Sales and Marketing Manager at Blue Tree Outdoor Living
Jerome BesnardSales and Marketing Manager, Blue Tree Outdoor Living · recorded testimonial, July 2026
A client-reported AI discovery story
At the August 5, 2026 meeting, Jerome described a homeowner who said ChatGPT had referred her to Blue Tree while she was planning her backyard. The reviewed sources do not connect this account, or Chris’s separate August 10 email, to the $28,093 AI Search signed project in the CRM.
So, would I recommend someone? Absolutely. I've already done it. I've already recommended Jason to two or three people.
Jerome Besnard, Sales and Marketing Manager at Blue Tree Outdoor Living
Jerome BesnardSales and Marketing Manager, Blue Tree Outdoor Living · recorded testimonial, July 2026
Watch Jerome’s recommendation · 0:08
Quotes are from the approved email and recorded testimonial, shared with Blue Tree’s permission. The historic work was delivered by a specialist partner in the Defender Digital growth network. Customer-reported discovery stories and CRM-recorded contracts are separate evidence.
Established home-service businesses

Marketing for your trade.

For $3M+ home-service businesses across the Southeast. Your services, territory and sales process shape the marketing work.

HVAC marketing

Reach homeowners looking for repairs, replacements and installations, then review which inquiries become booked work.

Landscaping marketing

Show the projects you want more of, strengthen local search visibility and follow inquiries through estimates and signed contracts.

Pool builder marketing

Blue Tree's case shows how pool and outdoor-living work can be presented and tracked. Its results are one business's history, not a forecast.

Hardscape marketing

Use project galleries, customer feedback and service pages to help homeowners assess your outdoor-living work.

Remodeling marketing

Support longer buying decisions with relevant projects, clear service information and follow-up from inquiry to signed contract.

Home builder marketing

Explain your custom builds, communities or available homes through a website and campaigns suited to your buyers.
Who this is for

For established home-service businesses.

LJ Seeger discusses growth strategy with business owners
Lacy "LJ" SeegerYour Defender Digital relationship lead.
Annual revenue of $3M or more
Based in the Southeast
Pool, landscape, hardscape, HVAC, remodeling, or home-building company
Enough lead and estimate activity to measure what happens after the phone rings
A strong reputation with an inconsistent or overly referral-dependent pipeline
Willing to connect marketing decisions to sales records
Defender Digital is a veteran-owned, woman-owned agency based in Augusta, serving home-service businesses across the Southeast.
Good questions

What to know before you start.

Is this another generic marketing audit?

No. The review starts with your sales trail, from lead source through estimate and signed job. The goal is a clear order of operations, not a longer wishlist.

Do I need perfect tracking before I start?

No. Bring what you have. If calls, forms, and jobs are not connected, that becomes the first gap the plan addresses.

Do I automatically need a new website?

No. The plan determines whether your website is blocking conversion or whether another issue deserves attention first.

Which home-service businesses are the best fit?

Defender Digital is focused on established pool builders, landscapers, hardscapers, HVAC companies, remodelers, and home builders across the Southeast. We work with businesses in Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Virginia.

How will I know whether the leads are real?

The goal is to tie each qualified call or form to a person and source, then follow it through the estimate and signed-job stages. Raw clicks do not answer that question.

How quickly should I expect results?

Timing depends on your market, season, current website, tracking, and sales process. The growth plan separates setup milestones from performance targets so progress can be judged honestly.

What happens if Defender Digital is not the right fit?

You still leave with clearer priorities and an order for what to address first. If there is a fit, Defender Digital can scope the next phase.

Do you run Google Ads and SEO yourselves?

Defender Digital coordinates Google and Meta advertising, SEO and AI-search work through its execution specialists. The services and reporting are scoped to your engagement. Implementation is separate from the $2,499 roadmap.

Is this a lead generation service?

Not the shared-leads kind. Defender Digital builds your own lead generation system: your website, your Google presence, your advertising, and your follow-up, tracked from source to signed job. Every lead is yours alone.
Signed job
Start with a conversation

Decide what to improve in your marketing.

Join Jason and LJ for a free strategy session. Review your current marketing and decide what deserves attention first. A researched written roadmap is available separately for $2,499.
No purchase required. Bring the records you have.